The Japan's Market of Fresh and Processed Foods Products

Japan's Food Imports

The Japanese Food Market: A Prime Opportunity for Mexican Food Exporters.

Japan, with its significant population and increasing demand for diverse food products, presents a lucrative opportunity for Mexican businesses aiming to enhance their presence in global markets.

The discerning and sophisticated tastes of Japanese consumers, coupled with their high regard for quality and authenticity, make Japan an ideal market for Mexican culinary offerings.

In today's globalized era, the Diversification of International Markets (DMI) is more than just a strategy; it's a necessity. By adding Japan to their list of export destinations, Mexican companies not only diversify their market exposure but also tap into a consumer base with substantial purchasing power and a growing appetite for international flavors.

Given these factors, the Japanese market stands as a pivotal platform for any Mexican enterprise seeking to establish itself as a global leader in the food industry.

Why Should Japan Be Considered a Strategic Destination for Mexican Agri-food Product Exports?

Strategic Reasons to Consider Japan as an Export Destination for Mexican Agri-food Products.

(1) Qualified Offer from Mexico: Mexico stands out as a leader in the production of high-quality primary and processed foods with added value suitable for export. This strength represents a solid and competitive offer on the global stage.

(2) Japanese Demand: With a population of approximately 126 million (2023), Japan is a significant market. It's important to note that over 60% of the food consumed in Japan is imported, indicating a robust demand and an opportunity for external suppliers.

(3) Tariff Advantages: Thanks to the Economic Partnership Agreement (EPA) between Mexico and Japan, numerous Mexican products enjoy reduced or zero tariff rates. Additionally, thirteen agri-food products benefit from preferential tariff quotas, giving Mexico a competitive advantage in the Japanese market.

4) Need for Diversification: Despite the proximity and trade relationship with the northern neighbor, where approximately 80% of Mexican exports are destined, it is essential for Mexican companies, especially SMEs, to diversify their markets. This diversification not only reduces dependence on a single market but also opens up new opportunities and reduces risks.

In summary, the combination of a strong offer from Mexico, the existing demand in Japan, tariff advantages, and the need for diversification make Japan a strategic destination for Mexican agri-food exports.

Japanese Import Database

Updated database of Japanese imports of products from the Agricultural, Forestry and Fisheries sector (update to 2021 and partial January-October 2022)

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